“What Would Mike Say?” Helen Woodward Animal Center Launches New Blog
CEO Mike Arms Shares 45 Years of Knowledge with Animal Lovers Worldwide
Rancho Santa Fe, Calif. (Aug. 11, 2011) – Mike Arms, President and CEO of the world renowned Helen Woodward Animal Center (HWAC), was rescued by a dog after three men savagely beat him on the streets of New York City. From that moment on he dedicated his life and career to saving all the orphaned animals he could. Forty-five years later, he continues his sacred vow to save orphaned animals worldwide, sharing his life’s passion with other animal welfare professionals by offering his advice and wisdom from that long career for free through a new online resource, www.whatwouldmikesay.com.
HWAC already offers Animal Center Education Services (ACES) a free four-day conference dedicated to teaching animal welfare professionals and animal advocates the best non-profit business practices, which generate more animal adoptions and save the lives of more animals each year.
“The problem is that we simply run out of time,” says HWAC social media staffer Marcie Grube, who has been working with Arms to develop this new online resource. “Mike is often overrun with questions when he speaks at ACES and other conferences, both locally and internationally. He takes as much time as he can with each person, but there are a lot of questions he simply doesn’t have time to answer.”
“What Would Mike Say? is a place where pet bloggers, pet volunteers, kennel workers, shelter board members, or any animal advocate, can ask questions and find free advice on how to increase adoptions, how to fundraise, and even how to market dogs and cats,” says Grube. “Mike always reads each and every question. He is intensely serious about helping anyone who wants to make the world a better place for animals.”
Grube also says there are not many online resources dedicated to helping empower the animal welfare industry. Oftentimes these people are overlooked and underpaid for their hard work. Grube says, “Anyone, from kennel workers, to pet bloggers, to board members, can find tips to help them do their part to enhance the quality of life for orphaned animals.”
HWAC has also created a new interactive site where animal welfare professionals can watch videos offering proven ideas for running successful animal rescues. Soon, HWAC will launch another online resource – an interactive video stream of Q & A sessions, open to anyone who wants to learn more about enhancing the quality of life for animals.
Mike Arms will also do a mini ACES on August 25, 2011 at the BlogPaws conference in Washington D.C. Pet bloggers and enthusiasts from around the country will attend. This is not the first time HWAC has already taken ACESon the road—last May they went to the Iams Pet Food Company, located in Dayton, Ohio and reached animal welfare professionals unable to afford a trip to HWAC, which is located in San Diego County.
For more information about What Would Mike Say?, visit www.whatwouldmikesay.com. For more information about Helen Woodward Animal Center please visit www.animalcenter.org or call 858-756-4117.
