Amazing Proctor & Gamble Experience for New Yorkers Wednesday!

P&G LAUNCHES ITS LARGEST EVER CONSUMER EXPERIENCE WITH STAR-STUDDED, ACTION PACKED DAY OF EVENTS IN NYC 

Vanessa Lachey, Jordana Brewster (Fast & Furious), Laz Alonso (Deception), Hakeem Nicks (NY Giant) & Val Chmerkovskiy (Dancing with the Stars) Will Kick-Off and Host Series of activities throughout the Day
Procter & Gamble (P&G) in partnership with celebrity ambassadors will share the power of its Everyday Effect program by hosting the largest consumer event in its 175-year history, featuring some of its most-loved consumer brands. Pop-up surprises from Harlem to NYU will highlight how P&G helps New Yorkers make everyday life better, including: Scope mouthwash outside coffee shops, Febreze car clips for taxis, free beauty touch ups and male grooming stations, and surprise, special deliveries for new moms at local hospitals!

WHEN: Wednesday, June 19, 2013

Citywide Activities: 9:00 a.m. - 6:00 p.m. Big Blue Boxes are open to media and consumers all day.

Visit Facebook.com/PGEveryday or PGEveryday.com/EverydayEffect for event day map

Look for the P&G Big Blue Boxes! To serve the daily needs of New Yorkers and demonstrate how P&G products make everyday life better, celebrities and P&G brand ambassadors will canvas the streets of Manhattan to provide consumers with fun, unique and interactive experiences that include:

· P&G Innovation Center at Herald Square (34th St. and 6th Ave.)
CAMPAIGN KICKOFF: 9:45 a.m. with Vanessa Lachey, NY Giant Hakeem Nicks and the Charmin Bears!

Lachey and Nicks will kick off the power of the Everyday Effect, and be available for photos and interviews.

· P&G Beauty Box Hosted by Cover Girl (42nd St. and Broadway)
12:30-2:00 p.m. with Jordana Brewster (Fast and Furious 6) and celebrity stylist, Sunnie Brook

Celebrites will go through the beauty stations (on-site nail, hair and makeup touch ups), and be available for photos and interviews. You will also have the opportunity to experience the beauty stations!

· P&G Man Cave Hosted by Gillette (Washington Square Park South and Wooster St.)
2:00-4:00 p.m. with NY Jet Nick Mangold, Laz Alonso (NBC’s Deception and Avatar)

Mangold and Alonso will refresh and recharge in style in the P&G barber chairs; and be available for photos and interviews.

· P&G Loving Home Hosted by Iams (72nd St. Dog Run and Riverside Park)
2:30-3:30 p.m. with Val Chmerkovskiy (Dancing with the Stars) and his English Bulldog, Sir Sleep

P&G will provide doggy treats - thanks to IAMS So Good! - and cleaning products to Upper West Siders, keeping homes and pets looking and feeling good! Photos and interviews available with Dancing With the Stars professional Val and Sir Sleep!

· P&G Beauty Box Hosted by My Black is Beautiful (125th St. and Lennox Ave.)
3:15-3:30 p.m. photo op with Sanaa Lathan (The Best Man Holiday, The Cleveland Show) and Lifestyle & Style expert Tai Beauchamp. Media are also welcome to experience the various beauty stations.

· P&G Community Roundtable Hosted by My Black is Beautiful (Herald Square, 34th St. and 6th Ave.)
4:45-6:00 p.m. - Sanaa Lathan and lifestyle expert Tai Beauchamp, along with P&G, will host teen girls from local community organizations such as Black Girls Rock and New York Needs You, to a girl talk session. Together, they will discuss societal and cultural issues surrounding black beauty and self-esteem. Sanaa and Tai will be available for photos and interviews.

FACTS:
· More than 40,000 products will be given away throughout the day
· Follow live at: Facebook (facebook.com/pgeveryday), Twitter (#EverydayEffect) andwww.PGEveryday.com/EverydayEffect
· More than 25 P&G brands, including: Duracell, Puffs, Iams, Cover Girl, Charmin, Swiffer, Gillette, Old Spice and Crest, among others.

If you're anywhere close to NY, don't miss it.  I'd be there if I could!